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Thursday, May 26, 2016

The future of voice-related SEO for local business

This information is about the coming implementation of Google's new Rank Brain algorithm and a wake up call to website owners who will need to prepare their content to reach how their customers are searching for them particularly as it relates to the new voice search revolution.



The future of voice-related SEO for local business:



If you want to discuss how Colorado Internet Solutions can help your business website navigate these new challenges please call us today, we'd love to hear from you.



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Wednesday, May 4, 2016

Do bounce rates affect a site’s search engine ranking? | Search Engine Watch

I've included an interesting article link below dealing with bounce rates, specifically whether or not a high bounce rate is a bad thing or a good thing.  I've discussed this with many clients over the years and there is no clear cut answer.

For those who don't understand what a bounce rate is, it is simply a a Google Analytics measurement that measures how many people come to your website on your home (or any other page) and leave the website after only visiting one page, hitting that old back button.  A high bounce rate can indicate a number of different things some bad, some good and this article does a good job deconstructing that thought process.

Whether it affects negatively effects your ranking appears to be in doubt for a myriad of reasons that are outlined in this article but the SEO Roundtable folks came to a consensus answer of no.  I guess the important thing to take away from this debate is to understand and figure out if your website has a problem that a high bounce rate might indicate.

At Colorado Internet Solutions we help customers evaluate SEO technical related issues like bounce rate and other Google Analytics data.  Please call us today if we can help you make sense or your website performance or visit us at www.coloradointernetsolutions.com.  Hat tip to Search Engine Watch.



Do bounce rates affect a site’s search engine ranking? | Search Engine Watch:



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Thursday, April 21, 2016

Understanding our love of visual content | Search Engine Watch

This is a very interesting article about the
popularity of images, who doesn't like a picture to look or laugh at when traversing the social media world as well as on a website.  That old adage "a picture" is worth a thousand words is never more true particularly when it's entertaining or informational, there are no better ways to deliver important information than on a info-graphic image on a website.

Now when it comes to SEO, images are a bit of challenge and should not be overused, Google can't read the lettering on a picture but it can get information from the alt image text associated with it within the code.  This is never better than having real text on the page for important messages.  For websites this is critical but for short social media posts on Facebook and Twitter images certainly rule the day.

It all comes down finding a healthy balance between creating a great user experience while giving Google the fuel it needs to rank your website effectively.  Take a look at this interesting read and if you have questions about any of this as it pertains to your image use reach out to us at Colorado Internet Solutions, www.coloradointernetsolutions.com

Understanding our love of visual content | Search Engine Watch:


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Thursday, March 17, 2016

Google to boost the mobile-friendly ranking factor in May 2016

Another round of "mobile friendly" algorithm changes is coming this May.  This upcoming round 2 of changes follows last years "Mobilegeddon" that happened around the same time of the year driving website owners to insure that there websites were "mobile friendly".  Many businesses reported little in the way of change to their results and it was hard to substantiate the impact that the first round of adherence to Google's edict that websites needed to be fast loading, efficient and optimized for mobile phone users.  If your website wasn't responsive and mobile friendly we were told that our ability to compete for top ranking the all important mobile searcher would be impacted.

I suspect that the impact of this second round will be more substantial as Google has a habit of giving users a warning period before they begin to actually impact the results of people that are in compliance.

At Colorado Internet Solutions we updated over 140 websites to meet the new requirements and are optimistic that our customers will benefit in improved performance on the Google results pages (SERPS).  We believe it's a matter of when and not if as mobile device search continues to grow.

Take a look at the full article at the link below and if you have questions about your websites mobile health give us a call at 720-458-3046.

Google to boost the mobile-friendly ranking factor in May 2016:



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Friday, February 26, 2016

Google's New SERP Layout: The Biggest Winners & Losers

With Google's change related to there plan to no longer show "right side" PPC ads the data post change only confirms what we have seen all along, the top 3 positions for paid ads are the most beneficial for our clients.  Take a look at the data:



Google's New SERP Layout: The Biggest Winners & Losers:



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